![]() ![]() This article originally appeared in Tencent Technology and was translated by Pandaily. Apple’s Official Account enables Apple to have firsthand contact with Chinese consumers, to respond quickly to users’ needs and is in line with the habits of Chinese mobile Internet users. The channel follows an increase in the number of Apple stores and a localized iCloud. Localization EffortsĪpple’s Official Account is undoubtedly a big step forward, confirming Apple’s ongoing localization efforts in the China market. Users don’t need to wait before contacting service staff. More importantly, compared to Apple’s customer service phone, the Apple Official Account is more efficient. I can help you create any content for your Chinese social media platforms. Even if they can’t solve problems directly, they will provide guidance. This account is not suited for marketing purposes. WeChat has 3 types of Official Accounts: Subscription account Service account Enterprise account The Enterprise account is mainly used by companies for internal management and it requires the owner to approve all of the followers. ![]() Users can look up nearby retail stores, book maintenance time, read warranty information and ask questions online.Īpple customer service staff respond fast and answer questions patiently. Different Kinds of WeChat Official Accounts. Pre-market and after-sales service is the most important function. The account type cannot be changed after creation. The purchase process is roughly the same as in the Apple Store App. How to set up WeChat Official account - WeChat Official Account platform 1. Users can look up information on the platform, such as the latest New Year activity, and also can purchase Apple products. The account offers three functions: hot topics, product purchases and online services. It has a typical Apple style, with a logo in Apple’s official white-and-black color scheme. WeChat Official Account, also known as Public Account, Business Account, or, has become a powerful social media marketing channel that businesses use to reach their target audience. Tencent Technology said the Apple WeChat official account belongs to Apple Electronics Trading (Beijing). This professional office management tool helps companies optimize operations and management, offering the same WeChat communication experience you’ve come to love, a robust suite of free office productivity features, and interoperability with WeChat messaging, Mini Programs, and WeChat Pay. SEE ALSO: Allen Zhang: WeChat Prepared to Explore the Offline World Users who search for “Apple” on WeChat may be directed to the new Apple Official Account, which offers information, purchasing services and other functions since January 18.įor Apple users, in addition to the customer service line and official website, the Apple WeChat official account offers an efficient Internet information channel. ![]()
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